Obama and the Paradigm Shift:Measuring Change
In Dangerous Ground, Scott Ritter, one of the world´s leading experts on arms control, tells a bold and revisionist account of the inseparable histories of the post-World War II American presidency and nuclear weapons. Unpacking 60 years of nuclear history, Ritter shows that nuclear weapons have become such a fixture that they define present-day America on economic, military, political, and moral grounds. And despite fears of global nuclear proliferation, the greatest threat to international stability, Ritter argues, is the U.S.´s addiction to nuclear weapons.Even in light of Barack Obama´s historic speech in April 2009, which called for the eventual abolition of nuclear weapons, America continues to guard a significant and dangerous nuclear stockpile. The notion that we are more secure with nuclear weapons is deeply entrenched in the American psyche - and virulently protected by forces in the U.S. establishment. As long as this paradigm persists, Ritter suggests, there will be no fundamental U.S. policy change, and as such, no change in global nuclear proliferation. 1. Language: English. Narrator: Brett Barry. Audio sample: http://samples.audible.de/bk/adbl/002211/bk_adbl_002211_sample.mp3. Digital audiobook in aax.
Emotional Branding is the best-selling revolutionary business audiobook that has created a movement in branding circles by shifting the focus from products to people. The ´´10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment, and interaction were all clearly predicted in this audiobook 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gob covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as ´´shoppers in chief´´ and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the breakup of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the audiobook looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the five senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and fee 1. Language: English. Narrator: DeMario Clarke. Audio sample: http://samples.audible.de/bk/adbl/008874/bk_adbl_008874_sample.mp3. Digital audiobook in aax.
There is a war being fought, and we are losing it. Despite the billions of dollars spent since 9/11 trying to defeat terrorist organizations, the so-called Islamic State, Al Qaeda, and other groups remain a terrifying geopolitical threat. In some ways, the threat has grown worse: The 9/11 hijackers came from far away; the danger today can come from anywhere - from the other side of the world to across the street. Unable to stem recruitment, we seem doomed to a worsening struggle with a constantly evolving enemy that remains several steps ahead of us. Unfortunately, current policies seem almost guaranteed not to reduce extremist violence but instead to make it easier for terrorists to spread their hateful ideas, recruit new members, and carry out attacks. We actually possess the means right now to inoculate communities against extremist ideologies. In How We Win, Farah Pandith presents a revolutionary new analysis of global extremism as well as powerful but seldom-used strategies for vanquishing it. Drawing on her visits to 80 countries, the hundreds of interviews and focus groups she’s conducted around the world, and her high-level experience in the Bush and Obama administrations, Pandith argues for a paradigm shift in our approach to combat extremism, one that mobilizes the expertise and resources of diplomats, corporate leaders, mental health experts, social scientists, entrepreneurs, local communities, and most of all, global youth themselves. There is a war being fought, and we can win it. This is how. 1. Language: English. Narrator: Robin Miles. Audio sample: http://samples.audible.de/bk/harp/008623/bk_harp_008623_sample.mp3. Digital audiobook in aax.
Featuring conversations with more than 20 leading politicians, writers, artists, and activists, this book is expert interviewer Marianne Schnall´s examination of why America has not yet elected a female president - and how this might change. Prompted by a question from her eight-year-old daughter during the 2008 election of Barack Obama - ´´why haven´t we ever had a woman president?´´ - Marianne Schnall set out on a journey to find the answer. A widely published writer, author, and interviewer, and the executive director of Feminist.com, Schnall began looking at the issues from various angles and perspectives, gathering viewpoints from influential people from all sectors. What Will It Take to Make a Woman President? features interviews with politicians, public officials, thought leaders, writers, artists, and activists in an attempt to uncover the obstacles that have held women back and what needs to change in order to elect a woman into the White House. With insights and personal anecdotes from Sheryl Sandberg, Maya Angelou, Gloria Steinem, Nancy Pelosi, Nicholas Kristof, Melissa Etheridge, and many more, this book addresses timely, provocative issues involving women, politics, and power. With a broader goal of encouraging women and girls to be leaders in their lives, their communities, and the larger world, Schnall and her interviewees explore the changing paradigms occurring in politics and in our culture with the hope of moving toward meaningful and effective solutions - and a world where a woman can be president. 1. Language: English. Narrator: Erin Bennett, Tom Taylorson. Audio sample: http://samples.audible.de/bk/blak/008865/bk_blak_008865_sample.mp3. Digital audiobook in aax.