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Das Echo-Prinzip
16,90 € *
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'Don’t be lame' war das inoffizielle Motto des digitalen Teams der Obama-Kampagne 2012. Neidisch über den großen Teich blickend versuchen politische Kommunikatoren Onlinekanäle 'wie Obama' für ihre Botschaften zu nutzen – und scheitern damit meist kläglich. Für einen begabten politischen Kommentator wie Obama ist Onlinekommunikation einfach, so die landläufige Meinung. In Europa stehen Institutionen und Politik wie auch manche Non-Profit-Organisation den Veränderungen, die das Internet mit sich bringt, scheinbar machtlos gegenüber. Statt die neuen Online-Kanäle so zu verwenden, dass ihre Botschaft darin gehört und – das Echo-Prinzip nutzend – verstärkt wird, setzen sie auf Taktiken, die nur für traditionelle Medienarbeit funktionieren. Basierend auf aktuellen Beispielen der amerikanischen und europäischen politischen Kommunikation geht Digital-Experte Yussi Pick der Frage nach, was sich durch das Internet geändert hat – und was nicht. Seine Analyse widersteht der Versuchung, sich durch die jeweils jüngsten Trends und aktuellen Buzzwordsablenken zu lassen und wirft einen so pragmatischen wie praxisorientierten Blick auf Nutzen und Mehrwert des Internets für politische Kampagnen. Mit einem Vorwort von Obamas Digital Director Teddy Goff.

Anbieter: Dodax
Stand: 18.01.2020
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Barack Obama "Hope" Poster
55,60 € *
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Barack Obama "Hope" poster is an image of Barack Obama designed by artist Shepard Fairey, which was widely described as iconic and became synonymous with the 2008 Obama presidential campaign. It consists of a stylized stencil portrait of Obama in solid red, white and (pastel and dark) blue, with the word "progress", "hope", or "change" below. The design was created in one day and printed first as a poster. Fairey sold 350 of the posters on the street immediately after printing them. It was then more widely distributed both as a digital image and other paraphernalia during the 2008 election season, initially independently but with the approval of the official Obama campaign. The image became one of the most widely recognized symbols of Obama''s campaign message, spawning many variations and imitations, including some commissioned by the Obama campaign. This led The Guardian''s Laura Barton to proclaim that the image "acquired the kind of instant recognition of Jim Fitzpatrick''s Che Guevara poster, and is surely set to grace T-shirts, coffee mugs and the walls of student bedrooms in the years to come."

Anbieter: Dodax AT
Stand: 18.01.2020
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Das Echo-Prinzip
16,90 € *
ggf. zzgl. Versand

'Don’t be lame' war das inoffizielle Motto des digitalen Teams der Obama-Kampagne 2012. Neidisch über den großen Teich blickend versuchen politische Kommunikatoren Onlinekanäle 'wie Obama' für ihre Botschaften zu nutzen – und scheitern damit meist kläglich. Für einen begabten politischen Kommentator wie Obama ist Onlinekommunikation einfach, so die landläufige Meinung. In Europa stehen Institutionen und Politik wie auch manche Non-Profit-Organisation den Veränderungen, die das Internet mit sich bringt, scheinbar machtlos gegenüber. Statt die neuen Online-Kanäle so zu verwenden, dass ihre Botschaft darin gehört und – das Echo-Prinzip nutzend – verstärkt wird, setzen sie auf Taktiken, die nur für traditionelle Medienarbeit funktionieren. Basierend auf aktuellen Beispielen der amerikanischen und europäischen politischen Kommunikation geht Digital-Experte Yussi Pick der Frage nach, was sich durch das Internet geändert hat – und was nicht. Seine Analyse widersteht der Versuchung, sich durch die jeweils jüngsten Trends und aktuellen Buzzwordsablenken zu lassen und wirft einen so pragmatischen wie praxisorientierten Blick auf Nutzen und Mehrwert des Internets für politische Kampagnen. Mit einem Vorwort von Obamas Digital Director Teddy Goff.

Anbieter: Dodax AT
Stand: 18.01.2020
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Communication in the 2008 U.S. Election
33,95 € *
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The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office, the candidacy of Sarah Palin marked only the second time that a major party ticket included a female, and the electoral performance of young citizens - digital natives, greatly attracted by digital media - signaled the highest turnout in a long time.Taking all these issues into consideration, this book offers a landmark examination of the 2008 election from a global perspective, with emphasis on the wide range of digital media utilized by the campaigners and how campaign communication influenced young citizens. The authors argue that the use of digital technologies in the campaign, and the success of Barack Obama in attracting young voters to his cause, provides an excellent case study - perhaps something of a turning point in campaign communication - for carefully examining the emerging role of digital political media, and a continuing renewal in young citizens' electoral engagement. The wide-ranging contributions to this volume provide a comprehensive examination of a historic political campaign and election. The book's findings offer revealing answers regarding the content and effects of various forms of political campaign communication, and raise questions and possibilities for future research.

Anbieter: Dodax AT
Stand: 18.01.2020
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Communication in the 2008 U.S. Election
113,95 € *
ggf. zzgl. Versand

The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office, the candidacy of Sarah Palin marked only the second time that a major party ticket included a female, and the electoral performance of young citizens - digital natives, greatly attracted by digital media - signaled the highest turnout in a long time.Taking all these issues into consideration, this book offers a landmark examination of the 2008 election from a global perspective, with emphasis on the wide range of digital media utilized by the campaigners and how campaign communication influenced young citizens. The authors argue that the use of digital technologies in the campaign, and the success of Barack Obama in attracting young voters to his cause, provides an excellent case study - perhaps something of a turning point in campaign communication - for carefully examining the emerging role of digital political media, and a continuing renewal in young citizens' electoral engagement. The wide-ranging contributions to this volume provide a comprehensive examination of a historic political campaign and election. The book's findings offer revealing answers regarding the content and effects of various forms of political campaign communication, and raise questions and possibilities for future research.

Anbieter: Dodax AT
Stand: 18.01.2020
Zum Angebot
Communication in the 2008 U.S. Election
33,95 € *
ggf. zzgl. Versand

The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office, the candidacy of Sarah Palin marked only the second time that a major party ticket included a female, and the electoral performance of young citizens - digital natives, greatly attracted by digital media - signaled the highest turnout in a long time.Taking all these issues into consideration, this book offers a landmark examination of the 2008 election from a global perspective, with emphasis on the wide range of digital media utilized by the campaigners and how campaign communication influenced young citizens. The authors argue that the use of digital technologies in the campaign, and the success of Barack Obama in attracting young voters to his cause, provides an excellent case study - perhaps something of a turning point in campaign communication - for carefully examining the emerging role of digital political media, and a continuing renewal in young citizens' electoral engagement. The wide-ranging contributions to this volume provide a comprehensive examination of a historic political campaign and election. The book's findings offer revealing answers regarding the content and effects of various forms of political campaign communication, and raise questions and possibilities for future research.

Anbieter: Dodax
Stand: 18.01.2020
Zum Angebot
Communication in the 2008 U.S. Election
110,95 € *
ggf. zzgl. Versand

The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office, the candidacy of Sarah Palin marked only the second time that a major party ticket included a female, and the electoral performance of young citizens - digital natives, greatly attracted by digital media - signaled the highest turnout in a long time.Taking all these issues into consideration, this book offers a landmark examination of the 2008 election from a global perspective, with emphasis on the wide range of digital media utilized by the campaigners and how campaign communication influenced young citizens. The authors argue that the use of digital technologies in the campaign, and the success of Barack Obama in attracting young voters to his cause, provides an excellent case study - perhaps something of a turning point in campaign communication - for carefully examining the emerging role of digital political media, and a continuing renewal in young citizens' electoral engagement. The wide-ranging contributions to this volume provide a comprehensive examination of a historic political campaign and election. The book's findings offer revealing answers regarding the content and effects of various forms of political campaign communication, and raise questions and possibilities for future research.

Anbieter: Dodax
Stand: 18.01.2020
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The Reinvention of Populist Rhetoric in The Dig...
85,71 € *
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This highly original work considers the rhetoric of political actors and commentators who identify digital media as the means to a new era of politics and democracy. Placing this rhetoric in a historical and intellectual context, it provides a compelling explanation of the reinvention and thematic recurrence of democratic discourse. The author investigates the populist sources of rhetoric used by digital politics enthusiasts as outsiders inaugurating new eras of democracy with digital media, such as Barack Obama and Julian Assange, and explores the generations of rhetorical and political history behind them. The book places their rhetoric in the context of the permanent tensions between insiders and outsiders, between the political class and the populace, which are inherent to representative democracy. Through a theoretical and conceptual research that is historically grounded and comparative, it offers rhetorical analysis of candidates for the 2016 presidential election and discusses digital democracy, particularly discussing their origins in American populism and their influence on other countries through Americanization. Uniquely, it offers a sceptical assessment of epochal claims and a historical-rhetorical account of two of the defining figures of twentieth-century politics to date, and reveals how modern rhetoric is grounded in an older form of anti-politics and mobilises tropes that are as old as representative democracy itself.

Anbieter: Dodax AT
Stand: 18.01.2020
Zum Angebot
The Reinvention of Populist Rhetoric in The Dig...
83,73 € *
ggf. zzgl. Versand

This highly original work considers the rhetoric of political actors and commentators who identify digital media as the means to a new era of politics and democracy. Placing this rhetoric in a historical and intellectual context, it provides a compelling explanation of the reinvention and thematic recurrence of democratic discourse. The author investigates the populist sources of rhetoric used by digital politics enthusiasts as outsiders inaugurating new eras of democracy with digital media, such as Barack Obama and Julian Assange, and explores the generations of rhetorical and political history behind them. The book places their rhetoric in the context of the permanent tensions between insiders and outsiders, between the political class and the populace, which are inherent to representative democracy. Through a theoretical and conceptual research that is historically grounded and comparative, it offers rhetorical analysis of candidates for the 2016 presidential election and discusses digital democracy, particularly discussing their origins in American populism and their influence on other countries through Americanization. Uniquely, it offers a sceptical assessment of epochal claims and a historical-rhetorical account of two of the defining figures of twentieth-century politics to date, and reveals how modern rhetoric is grounded in an older form of anti-politics and mobilises tropes that are as old as representative democracy itself.

Anbieter: Dodax
Stand: 18.01.2020
Zum Angebot